Discover Hidden Google Keyword Research Tactics

Most people are creating content that is not optimized with the right keywords or not including keywords at all. They have not spent time doing proper keyword research. The articles that are created would show up on search engines when people searched if they included keywords that people are actively searching for. This can be highly effective and convert very well when people are in buying mode and actively looking for solutions to their problems.

You can research keywords that profitable using Google and MSN free tools. There is little point in driving traffic that is targeting “freebie seekers”

Below are tips to increase your effective at Google keyword research and so you increase traffic and profits.

Google Keyword Research Tool External

• Go to https://adwords.google.com/select/KeywordToolExternal
• Create a Google Account (it’s free) and sign in. Signing will give you more results

If you want to be profitable then you should try to be more targeted with your keywords that you use. Like most things online there are tools and tricks to discover profitable keywords, such as Google Search Based Tool and MSN Online Commercial Intent Tool. There is no point targeting a keyword such as “mlm ” that might have millions of searches, but a ridiculous amount of competition and also will include searchers that are freebie seekers.

You are better going for a keyword such as “buy mlm leads” where there are less searches, but you are guaranteed that the searcher is looking to buy. Note, this is an obvious example and would have lots of competition, so would take a lot of work and time to reach the top of the search engines.

You are better searching for something related that is a niche inside MLM, such as somebody looking for information on “mlm lead generation” (i.e attraction marketing, sales funnels, capture pages, blog creation…etc).

Or target “long tail” (long sentence) keywords that have less searchers, but less competition and more targeted and actively looking for solutions to their problems. For example, “how to set up a wordpress blog” is a long tail set of keywords.

You also want to select “exact” or “phrase” when you search within Google Keyword Research External Tool because the keyword statistics that are displayed in the results will be exactly matched.

Also select “Only show ideas closely related to my search terms” whenever you want to get more targeted keywords including your short tail search term.

See screen shot below for example.

Google Keyword Research – Search Engine

How To Find Keywords For Your Content

Google Search Engine

Put “speech marks” around your keyword , so you can find out how many site results include the “exact” match for you keyword. In other words the size of your competition. You normally want to stick to below 0-1 million results depending on time and competition back links. More on this later in this article. It depends on how much work you will put into your site rankings.

I would highly recommend including the primary keyword you are going after in your domain name. Your primary keyword might be more competitive and then your secondary keywords will be longer tail keywords, say 2-3 words long. The examples below show more detail.

Google Related Keywords

Google Instant Search

Google Search Based Keyword Tool

Finding Profitable Keywords

This tool is great for finding profitable keywords. Note, the simple equation for finding out how much money each keyword can potential/approximately generate for your site, you should consider that these results are for PPC advertizing.

Therefore, the equation for “Organic” (free) search result listings will be as follows:

Number 1 spot on organic = 40% traffic click through rate (this statistic is taken from “heat maps” – search Google)

(40/100) x 4400 = 1760

1760 x 3.52 = 6195.2 dollars

However, this is just to compare keyword profitability to others.

Your profits will depend on your products and/services and the effectiveness of your sales funnel front and back ends.

In reality you might only convert 5% of your leads to sales, but if you have a sales funnel set up with back end products thens you can obviously increase profits. You can always try to increase conversions too.

It might look somethings like, 100 visitors to your blog = 20 leads = 1 sale. Again, just an estimate.

Short Tail Keyword

Example 3 – Long Tail Keyword

Competiton Analysis

Google Wonder Wheel

You can use this tool for discovering keywords related and also a keyword hierarchy for categories and page structure. Click on the words in the wheel and they will take you deeper into related keywords.

Google Wonder Wheel

Ryan Deiss Cherry Picker Software

Competitive Backlink Checker

DOWNLOAD HERE – scroll down its at the bottom.

Below you can see that it will be a tough fight for you to compete and dominate the keyword “mlm” and get to the top of page 1. It can be done over a long period of time and if you build more backlinks than those sites on the first page. You also need to include “mlm” in your domain name.

It is easier for you to compete here, but you need to include “mlmleadgeneration” in your domain name and then build more links than the sites on page 1. You also need High PR/High Authority site back links. I will explain more about this later in more training on back links. The long tail keyword below can be obtained over consistent content creation and some on page factors that again will be discussed in further training.

Research Your Competition Some More

• Backlink Watcher – just use the free tool

• Compete.com – just use the free tool

• Alexa.com – Check yours and competitors traffic stats.

• Google Analytics – add this to your wordpress admin back office so you can track your traffic stats and keyword effectiveness.

Further Training

• Find Hidden Niche Keywords – click here

• Need Backlinks – go here for unheard of backlinks

• Discover High Authority Backlinks - .gov & .edu

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